Who’s Laura Levy – Meet the Woman Behind “WeWantJuju” Campaign

When the all-time favorite wide receiver for the Pittsburgh Steelers, entered free agency after the 2020 season, the Pittsburgh fanbase rallied in a very heartfelt campaign to keep him in the black and gold. The core of this widespread movement was Laura Levy, a passionate Steelers supporter who headed the #WeWantJuju campaign. But who exactly is Laura Levy, and what inspired her to lead this passionate fan initiative?

Laura Levy, an enthusiastic fan with a deep love for the Steelers, used social media to drive the #WeWantJuju campaign, which quickly gained momentum. Her dedication and the campaign’s emotional appeal resonated with fans across the nation, which led to uniting them all for one common goal, which was to show how much Smith-Schuster is loved and valued in Pittsburgh.

Laura Levy’s brainchild seems to be working

#WeWantJuju campaign was to show JuJu Smith-Schuster the immense love and appreciation the Pittsburgh fanbase had for him. JuJu faced free agency in the 2022 offseason because of contract expiration and because of his salary cap constraints, his future with the team was uncertain. Levy, by using her influence on social media, created a rallying point for fans to express their support for him. The campaign saw fans using the hashtag #WeWantJuju, sharing heartfelt messages, and even creating videos to persuade Smith-Schuster to stay with Pittsburgh.

Levy’s efforts were not just limited to online activities. She organized local events where fans could gather, share their stories, and collectively show their support. “The goal was to make JuJu feel the love from every corner of Pittsburgh,” Levy mentioned in an interview.

The Campaign’s Impact

The #WeWantJuju campaign also underscored the broader impact fans can have on a player’s career decisions. While Smith-Schuster did re-sign with the Steelers for a one-year, $8 million deal at the start of 2021, his season was affected by injuries, causing him to miss 12 games. Though he made a comeback for the Wild Card Round, catching five passes for 26 yards in Ben Roethlisberger’s last NFL game, a loss to the Chiefs. Despite all the setbacks, the campaign had clearly touched him deeply. “I owe so much to the fans who embraced me and made playing on Sundays in Pittsburgh so special,” Smith-Schuster wrote in a heartfelt Instagram post after re-signing.

In 2022, Smith-Schuster entered free agency again and attracted interest from many teams. He eventually signed a one-year, $10.75 million deal with the Kansas City Chiefs, attracting a new opportunity to compete for a Super Bowl alongside quarterback Patrick Mahomes. This move marked the end of his tenure with the Steelers but it showcased the strong influence fan-driven campaigns can have on players’ decisions. Recently, Smith-Schuster has continued to excel, contributing significantly to the Chiefs’ high-powered offense and eyeing another Super Bowl run.

Laura Levy’s #WeWantJuju campaign shows the profound connection between fans and players. It shows how a fan’s passion can impact and fuel sports, with a great impact.