First the XE, XF and F-Type were dropped. Then came confirmation that production of the I-Pace and E-Pace would wind up this year, leaving the strong-selling F-Pace as the sole car produced by Jaguar. Now the company’s confirmed that once that bows out in early 2025, there’ll be around a year before any brand new Jags are delivered.
The news comes from Jaguar’s managing director Rawdon Glover, speaking to Autocar. He confirmed that by the end of 2024, “[Jaguar] will no longer be on sale for new vehicles” in some markets, and that the UK will follow in early 2025.
Jaguar F-Type roadster and Coupe
Confirmation also came that the first of a new generation of all-electric Jaguars – a low-slung, four-door ‘GT’ expected to take on the likes of the Porsche Taycan – won’t begin deliveries until 2026 in the UK, meaning there’ll be a period of around a year during which there’ll be no new Jaguars on sale here.
However, to tide us over in the meantime, we’ll see the new car in concept form this December. The car is set to preview a new, radically minimalist design language that will define its next models, which are also set to include a large saloon and SUV, positioned size-wise alongside the Bentley Flying Spur and Bentayga.
Jaguar I-Pace
Despite faltering demand for electric cars leading a number of companies to reconsider their EV strategies and invest more in hybrids in the short run, Jag is standing by its commitment to go all-electric. Glover believes that repositioning the brand as a more exclusive prospect, chasing higher profit margins and lower sales volume, will be key in this transition:
“We’ve chosen a value over volume game, which is why we’ve gone to the price points we’ve gone to. I wouldn’t say the EV market development is irrelevant, but I think it’s less relevant than perhaps it would be if I was in more of a commoditised volume segment.”
Jaguar XE
That’s all over a year off, though. In the meantime, Jaguar will briefly become a car company that doesn’t sell cars, during which its dealer network will double down on used sales and aftersales.
