Why Isn’t Healthcare More Personalized?

Why Isn’t Healthcare More Personalized?

AI-powered processes can find and use every shred of information that’s applicable to a patient, creating more effective and responsive care.

November 21, 2024

Illustration by Daniel Liévano



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  • Currently, inefficiencies in healthcare practices can frustrate patients and lead to unnecessary pre-surgical tests or boilerplate after-visit instructions, among other issues. Personalized health care is a promising fix, but needs smart processes using automation and AI tools to reach its potential. Steps toward this goal include ensuring that the right building blocks are in place, and then focusing on high-volume, high-impact processes and the gathering of quality data through consistent processes. Eventually, we can get our healthcare to the same level of personalization that we enjoy today with online shopping or banking.

    Now that electronic health records (EHRs) are ubiquitous, why does every other industry still leave healthcare in the dust when it comes to personalization? Nobody knows more about us than our healthcare providers, but they don’t often leverage that electronic information to help their patients — or themselves. What will it take to make healthcare at least as personalized as our Amazon product recommendations?


    • Robbie Hughes led the clinical automation company Lumeon from its founding in 2005 through its acquisition by Health Catalyst in 2024. He has worked to redesign and automate mission-critical care processes for some of the leading healthcare providers across the globe, including Optum and Kaiser Permanente in the United States and Nuffield Health and Bupa in the United Kingdom.


    • J. Marc Overhage, MD, is the chief health informatics lead at Elevance Health. Previously, he was the director of medical informatics and a research scientist at the Regenstrief Institute and the Regenstrief Professor of Medicine at the Indiana University School of Medicine.


    • John Glaser is an executive in residence at Harvard Medical School. He previously served as the CIO of Partners Healthcare (now Mass General Brigham), a senior vice president at Cerner, and the CEO of Siemens Health Services. He is co-chair of the HL7 Advisory Council and a board member of the National Committee for Quality Assurance.



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