In 2023, BMW sold just 2,315 units of the XM in the US, with even lower numbers in 2024. That year, only 1,974 of these vehicles were sold, marking a 14.7 percent decline from 2023 and making it the company’s worst-selling model.
In contrast, the Z4 roadster performed better, increasing 13.1 percent to 2,129 units, aided by the introduction of the Z4 M40i featuring a six-speed manual transmission. Other models also had notable sales: the X5 had 72,348 buyers, the smaller X3 recorded 68,798 units sold, and the 4 Series reached 42,608 units.
2024 was otherwise a great year for BMW in the US. With 371,346 vehicles delivered, demand rose 2.5 percent to a new record high. BMW finished well ahead of its main rival Mercedes-Benz, which, despite a 9 percent year-on-year increase, sold 324,528 units. Another German competitor, Audi, was far behind, with 196,576 cars, a 14 percent drop compared to 2023. Japan’s Lexus had its best year ever in the US, finishing 2024 with 345,669 vehicles, ahead of Mercedes but still behind BMW.
