Building on the momentum of increased sales, leading coffee chain continues innovative plans to elevate customer experience and expansion
New Orleans, LA (RestaurantNews.com) Grounded in its New Orleans-born and brewed roots, PJ’s Coffee experienced a year of monumental growth in 2024 with systemwide increases in transactions, new store openings and notable recognitions. With a strong foundation established, the brand is brewing up an even stronger year ahead.
In 2024, PJ’s Coffee added approximately 185,000 new loyalty customers, saw a 4% increase in overall transactions, a 6% increase in average ticket size and a 2% increase in sales systemwide compared to 2023. Showcasing the popularity of PJ’s signature New Orleans-inspired offerings, beignets remained the top-selling item. Catering sales saw a dramatic 214% increase, driven by the launch of PJ’s national catering program. Meanwhile, third-party delivery sales contributed to a 38% increase in systemwide sales, with growth averaging 2% month over month.
The year also brought numerous accolades, including recognition in the Franchise Times Top 400, Entrepreneur 500 and Franchise Dictionary Magazine’s Top 100 Game Changers. PJ’s Coffee expanded into its 14th state, opening its first Connecticut location in late November, marking a significant milestone in its regional growth strategy. In the Northeast, the brand strengthened its presence in this key market by opening six new locations, including five in Maryland.
“This year will be pivotal for PJ’s as we continue to prioritize the profitability of our franchisees through strategic initiatives like menu optimization and enhanced marketing efforts,” said PJ’s Coffee Director of Franchise Performance Danielle Roppolo. “By reassessing and value engineering our menu, we aim to optimize margins while ensuring our unique New Orleans-inspired items continue to drive growth.”
Looking ahead, PJ’s Coffee is elevating the customer experience with the launch of a cutting-edge app and loyalty program in partnership with Paytronix. The app will integrate third-party delivery orders directly into the loyalty system, creating a seamless guest experience and driving app adoption systemwide. PJ’s will also introduce ezCater and enhanced call-in service technology to boost catering sales, expanding its reach in off-premise dining. The brand will continue to streamline its expansion efforts with the introduction of a Modular Building Concept, and it will debut a new menu board design to showcase the flavors and recipes unique to The Big Easy.
??As PJ’s Coffee looks to the future, the brand is committed to reinforcing its status as a leader in the coffee industry by focusing on innovation, customer satisfaction and sustainable growth, ensuring continued success for both its franchisees and guests. To learn more about PJ’s Coffee and franchising opportunities, visit PJsCoffee.com.
About PJ’s Coffee
Phyllis Jordan, a pioneer in the coffee industry, founded PJ’s Coffee of New Orleans in 1978 and demonstrated that better beans, superior roasting techniques and pure passion for the art of coffeemaking mattered. In 2008, the company was purchased by New Orleans natives and brothers Paul, Steven and Scott Ballard. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the best quality Arabica coffee beans, as well as organic tea and breakfast pastries. PJ’s Original Cold Brew™ Iced Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans while producing a coffee that is two-thirds less acidic — a process and technique developed by its founder and used for more than 45 years at all PJ’s locations. Bags of whole-bean coffee and single-serve cups of PJ’s Coffee are available for sale in-store and online. With more than 190 operating stores, including three international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information, visit PJsCoffee.com or follow PJ’s Coffee on Facebook, Instagram or Twitter.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com
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