TBWALondon has unveiled a playful yet indulgent new campaign to launch McVitie’s Signature, the heritage brand’s first foray into the premium biscuit category. Rooted in […]
Month: March 2025
TV upfronts-style Spotter Showcase pitches creators as the future of entertainment
By Alexander Lee • March 31, 2025 • Ivy Liu The creator platform Spotter last Thursday hosted the Spotter Showcase, an upfront-style event featuring top […]
Episode 4 Mom’s at Work: Ticker Tape Minds — How moms make it all work and why we need to talk about it
By Jessica Davies • March 31, 2025 • Subscribe: Apple Podcasts • Spotify Working moms constantly juggle two nonstop ticker tapes — one filled with […]
Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 […]
Publishers grapple with Q1 ad revenue challenges in a ‘buyer’s market’
By Sara Guaglione • March 31, 2025 • Ivy Liu This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the […]
Ad-free platform Substack isn’t ruling out ads after all
By Krystal Scanlon • March 31, 2025 • Ivy Liu Despite previously stating it’s an ad-free zone, Substack — like many other platforms before it […]
Yen gains, gold at record high as tariff angst ignites haven demand
Yen gains, gold at record high as tariff angst ignites haven demandRead More
Argentina requests first tranche of more than 40% under $20 billion IMF program
Argentina requests first tranche of more than 40% under $20 billion IMF programRead More
Small Business Strategy: Rethinking How The Little Guys Win
It is time to rethink small business strategy getty Small business strategy often gets framed in heroic terms—David vs. Goliath, the underdog facing off against […]
Newcastle United Must Re-Focus On Premier League After Cup Euphoria
NEWCASTLE UPON TYNE, ENGLAND – MARCH 29: Newcastle United Football Club players and staff react to … More fans during an open-top bus victory parade […]