Production team shooting some video movie for tv commercial with studio equipment set
For enterprises, what departments or industries could benefit the most from adopting AI video generation? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
Answer by Joshua Xu, CEO and Co-founder of HeyGen, on Quora:
Video production can be split into two parts: capturing A-roll and perfecting B-roll. The camera is focused on capturing the A-roll, the human elements of a video, while editing is focused on perfecting the B-roll, the voiceover, music, animations, etc. Hiring an editing service that covers all of the B-roll elements is possible and relatively accessible for businesses, but the A-roll elements required for video production, like actors, a studio, a camera, microphones, etc., are expensive, unreliable, and struggle to scale alongside business growth. The time, resources, and investment required to produce high-quality videos can be hard to manage for professional film studios, let alone a business attempting to make videos for their organization – a two-minute final product could take days to shoot, edit, and prime for distribution. This is the piece that blocks businesses from consistently creating high-quality content. AI video generation tools remove this block, making it easier for businesses to generate videos, localize them into various languages, and personalize them at scale.
When the barrier to video creation is lowered, businesses can create more videos at a greater frequency to reach their intended audiences. By shifting their content operations from video production to video generation, businesses can improve the speed, quality of, and engagement with their video content – regardless of industry or use case. AI video tools aren’t just for early AI adopters, they are designed for organizations of all types – from small businesses to global non-profits to Fortune 500 companies – and new transformative use cases are developed nearly daily.
AI video tools help businesses streamline the monotonous aspects of video production, like scene formatting and script consistency, enabling creators to concentrate their efforts on the creative aspects of video production while strengthening brand consistency and ensuring a cohesive theme throughout. Some departments and industries that could see benefits from adopting AI video generation include:
Marketing/Advertising: Marketing and advertising agencies use AI video tools to create targeted ads that resonate with specific customer segments, leading to higher engagement and conversion rates.
E-Commerce: E-Commerce platforms integrate AI video tools to enhance product visuals, provide virtual demonstrations, and create personalized shopping experiences for customers, resulting in more immersive and interactive experiences.
Customer Support: Businesses create instructional videos that guide customers through tutorials, reducing the need for extensive human customer support and empowering customers to solve their issues independently.
Education: Educational institutions use AI video tools to create engaging videos and step-by-step demonstrations that cater to different learning styles and adapt to individual student needs.
Corporate Training: Businesses leverage AI videos for personalized training videos, which can be translated into numerous languages for employees across the globe, and eliminate the need for lengthy instruction manuals.
At HeyGen, we see many creative use cases for our products, but one of our recent favorites was our partnership with McDonald’s for its Sweet Connections campaign, which provided AI translation and localization technology for audio and video messages in different languages. The main message of that campaign is that AI is for everyone, even grandmothers, and that resonates with our mission at HeyGen: to make visual storytelling more accessible to all.
This question originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world.
