Klarna, the buy now and pay later fintech company, believes that using AI is already helping it with cost savings in marketing. The company estimates […]
Category: Technology
Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues
By Julia Tabisz • May 31, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
WTF is app sprawl (and how does HR get organized)?
By Cloey Callahan • May 31, 2024 • Ivy Liu This story was first published by Digiday sibling WorkLife Picking what workplace apps to use, […]
FullThrottle.AI creates audience planner tool using an AI assistant
By Antoinette Siu • May 31, 2024 • Ivy Liu AI and data company FullThrottle.AI is developing an audience targeting tool for media agencies using […]
Shrinking budgets leave programmatic marketers with a raw deal
Programmatic advertising — at least the open marketplace part of it — might be turning into the forgotten child of the marketing industry. Chalk it […]
Asus ROG Strix XG27AQDMG review: This unique OLED monitor wows in HDR
Skip to content Image: Matthew Smith / Foundry At a glance Expert’s Rating Pros Compact ergonomic stand Superb contrast with deep, inky black levels Excellent […]
Best budget computer speakers 2024: Solid PC audio for $100 or less
Image: Rob Schultz/IDG Don’t let your favorite music and movies go to waste as you play them through your laptop’s built-in sound system. Your audio […]
Marketers take drastic measures as ad tech snafus erupt
Out of chaos comes order. At least, that’s the hope for a group of marketers who’ve been hit by one ad tech disaster after another […]
A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification
Publishers affiliated with the trade organization the Brand Safety Institute (BSI) are lobbying leading measurement firms to better help them understand how such platforms flag […]
Why crypto exchange OKX is choosing an F1 sponsorship over a traditional media mix
Marketing executives at cryptocurrency exchange OKX believe they can travel in the slipstream of a resurgent Formula One and put space between their brand and […]