This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from […]
Category: Technology
Digital OOH’s growth has media agencies make more use of its data and measurement options
By Antoinette Siu • June 6, 2024 • Boring static billboards are coming closer to extinction as digital out of home media adds more tools […]
Advertisers appear to be largely unbothered by esports industry’s growing Saudi Arabian ties
By Alexander Lee • June 6, 2024 • Ivy Liu Defying protests from some corners of the esports industry, both sponsors and rank-and-file fans remain […]
Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
By Catherine Wolf • June 6, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
As brands look for AI edge, B&Q retail owner Kingfisher is expanding in-house development
The company that owns the “DIY.com” domain is taking a DIY approach to building generative AI solutions. Kingfisher is the parent company behind U.K. retailers […]
Best PC computer deals: Top picks from desktops to all-in-ones
Image: Unsplash Whether you’re looking for a productivity desktop, a gaming PC powerhouse, or a stylish all-in-one Windows machine, we’ve got you covered. The team […]
Los compradores hispanos son motor de ventas para Hyundai en Estados Unidos
By Denny Alfonso • 5 June 2024 • Las campañas bilingües le vienen funcionando a varias marcas, particularmente aquellas en la industria automotriz, siendo Hyundai […]
La asociación de Google con McLaren marcha sobre ruedas a ritmo de Maluma
By Denny Alfonso • 5 June 2024 • La escudería McLaren tiene en la mira el Grand Prix de Canadá a disputarse este próximo 9 […]
SAP is acquiring digital adoption platform WalkMe for a jaw-dropping $1.5B
June 5, 2024 11:02 AM Transform 2024 returns this July! Over 400 enterprise leaders will gather in San Francisco from July 9-11 to dive into […]
Asia & MENA gaming markets approach $100B, 2B players in 2028 | Niko Partners
June 5, 2024 10:57 AM Image Credit: Niko Partners GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! […]