The cases for and against the CMO role The answer depends on your vantage point. Gap is bringing back the CMO role after a two-year […]
Tag: Advertisers
X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition
By Krystal Scanlon • July 31, 2024 • Ivy Liu X (formerly Twitter) might face hurdles for many reasons, but sports isn’t one of them. […]
How advertisers are moving from cookies to a multi-ID landscape
Sponsored by Adstra • July 22, 2024 • Patrick Roman Gut, senior vice president, head of new business, Adstra For decades, online advertising has relied […]
Advertisers don’t seem too tempted by Meta putting ads on Threads
By Krystal Scanlon • July 18, 2024 • Ivy Liu Meta has publicly affirmed what it previously communicated to select advertisers: ads are on the […]
Q&A: How advertisers are optimizing CTV ad spend and measuring success
Sponsored by Blockboard • July 10, 2024 • In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on […]
Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Advertisers are back at it, trying to get platforms to lift the veil on their ad-selling secrets. But this time, instead of the usual chest-thumping […]
Advertisers appear to be largely unbothered by esports industry’s growing Saudi Arabian ties
By Alexander Lee • June 6, 2024 • Ivy Liu Defying protests from some corners of the esports industry, both sponsors and rank-and-file fans remain […]