Amazon may be raking in large swathes of ad dollars these days — $14.3 billion in the last quarter alone — but it could be […]
Tag: Advertisers
How advertisers are connecting CTV and retail media to add value
Sponsored by TripleLift • September 24, 2024 • Ed Dinichert, Chief Revenue Officer, TripleLift Some advertising media can take hold very quickly. Retail media and […]
Broadcasters and advertisers expected a lot from the Olympics — was it worth it?
With the closing ceremonies a memory and medals stowed in trophy cases or trotted out all over social media, the Paris Summer Olympics are finally […]
What do advertisers want from Tubi in the U.K.?
The cases for and against the CMO role The answer depends on your vantage point. Gap is bringing back the CMO role after a two-year […]
X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition
By Krystal Scanlon • July 31, 2024 • Ivy Liu X (formerly Twitter) might face hurdles for many reasons, but sports isn’t one of them. […]
How advertisers are moving from cookies to a multi-ID landscape
Sponsored by Adstra • July 22, 2024 • Patrick Roman Gut, senior vice president, head of new business, Adstra For decades, online advertising has relied […]
Advertisers don’t seem too tempted by Meta putting ads on Threads
By Krystal Scanlon • July 18, 2024 • Ivy Liu Meta has publicly affirmed what it previously communicated to select advertisers: ads are on the […]
Q&A: How advertisers are optimizing CTV ad spend and measuring success
Sponsored by Blockboard • July 10, 2024 • In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on […]
Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch
Advertisers are back at it, trying to get platforms to lift the veil on their ad-selling secrets. But this time, instead of the usual chest-thumping […]
Advertisers appear to be largely unbothered by esports industry’s growing Saudi Arabian ties
By Alexander Lee • June 6, 2024 • Ivy Liu Defying protests from some corners of the esports industry, both sponsors and rank-and-file fans remain […]