By Antoinette Siu • January 21, 2025 • Ivy Liu By now, spotting influencers in major ads and at events is all but mainstream — […]
Tag: ‘Agencies
As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
Influencer agencies have embraced generative AI applications over the last year, as they seek to cut the time taken to arrange creator involvement in brand […]
Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
By Michael Bürgi • January 10, 2025 • Ivy Liu This article is part of a series exploring trends in marketing, media and media buying […]
Creator agencies have embraced AI, but is the tech changing marketers’ minds?
By Sam Bradley • December 2, 2024 • Ivy Liu The ad industry’s leading creator agencies have adopted AI tools as the key to providing […]
How independent agencies are staking their claim in the creator economy
By Krystal Scanlon • November 19, 2024 • Ivy Liu When marketing firm The Brandtech Group acquired theAmplify back in 2016, followed by Collectively in […]
How independent agencies go on the offensive to find new growth opportunities
By Antoinette Siu • October 9, 2024 • Ivy Liu Independent agencies are increasingly taking an offensive approach to win clients and grow their services. […]
Plus Company agencies combine forces on a new influencer marketing model
By Antoinette Siu • October 3, 2024 • Ivy Liu Two of agency network Plus Company’s agencies are joining to expand their influencer marketing offerings […]
Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores
By Michael Bürgi • October 1, 2024 • Ivy Liu The Dutch are no strangers to New York. After all, the city used to be […]
With AI, agencies advance CTV contextual targeting by seeking emotional connections
By Antoinette Siu • September 11, 2024 • With the help of artificial intelligence, media agencies are analyzing emotions detected in streaming content to contextually […]
Why media agencies are developing finance-based marketing and business intelligence expertise
By Antoinette Siu • July 10, 2024 • Ivy Liu With greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media […]