By Michael Bürgi • January 10, 2025 • Ivy Liu This article is part of a series exploring trends in marketing, media and media buying […]
Tag: ‘Agencies
Creator agencies have embraced AI, but is the tech changing marketers’ minds?
By Sam Bradley • December 2, 2024 • Ivy Liu The ad industry’s leading creator agencies have adopted AI tools as the key to providing […]
How independent agencies are staking their claim in the creator economy
By Krystal Scanlon • November 19, 2024 • Ivy Liu When marketing firm The Brandtech Group acquired theAmplify back in 2016, followed by Collectively in […]
How independent agencies go on the offensive to find new growth opportunities
By Antoinette Siu • October 9, 2024 • Ivy Liu Independent agencies are increasingly taking an offensive approach to win clients and grow their services. […]
Plus Company agencies combine forces on a new influencer marketing model
By Antoinette Siu • October 3, 2024 • Ivy Liu Two of agency network Plus Company’s agencies are joining to expand their influencer marketing offerings […]
Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores
By Michael Bürgi • October 1, 2024 • Ivy Liu The Dutch are no strangers to New York. After all, the city used to be […]
With AI, agencies advance CTV contextual targeting by seeking emotional connections
By Antoinette Siu • September 11, 2024 • With the help of artificial intelligence, media agencies are analyzing emotions detected in streaming content to contextually […]
Why media agencies are developing finance-based marketing and business intelligence expertise
By Antoinette Siu • July 10, 2024 • Ivy Liu With greater economic pressures and competition from consultancies that doesn’t appear to be ebbing, media […]
‘Agencies are behind clients’: David Jones on The Brandtech Group’s plan for generative AI
By Seb Joseph • June 20, 2024 • Ivy Liu Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival […]