Paris 2024 Paralympic Games logo, on July 22, 2024, in Paris France. Nurphoto | Nurphoto | Getty Images As the dust of the 2024 Paris […]
Tag: athletes
How partnerships between athletes and brands are beginning to resemble influencer deals
As influencer spending continues to rise, advertising cash is trickling down to emerging athletes with lower public profiles. The result? Bonds between brands and athletes […]