Earlier this year, we learned that a company called Boreham Motorworks was to recreate both the Ford RS200 and the Mk1 Escort, each with the […]
Tag: brand
Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget
By Kimeko McCoy • November 15, 2024 • Ivy Liu It has been just over six months since Campbell’s officially acquired Sovos Brands, Inc., bringing […]
Audi Is Launching A New Brand Called… AUDI
A few months ago, reports emerged that Audi could launch cars in the Chinese market without its famous four-ringed logo. Those reports have turned out […]
How This Cult Brand Won the Beauty Business
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Nike’s move to brand thinking over quick wins shows boardrooms are relearning patience
By Sam Bradley and Seb Joseph • October 4, 2024 • Ivy Liu CMOs eager for a bigger seat at the boardroom table might finally […]
How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign
By Alexander Lee • October 3, 2024 • Ivy Liu Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four […]
How to balance ROAS, brand safety and suitability in social media advertising
Bad gateway The web server reported a bad gateway error. Ray ID: 8ca3030fe8992899 Your IP address: 2607:f298:5:118a::17c:5cc6 Error reference number: 502 Cloudflare Location: Ashburn Read […]
Brand New from HGBM and Tutu B. Jones
Springfield, OH, August 05, 2024 –(PR.com)– Now Available. “Grandma’s Fish Frankie” by Tutu B. Jones. Grandma had a fish named Frankie. She loved her fish. One […]
The era of the in-depth brand and gaming creator partnership has arrived
By Alexander Lee • July 12, 2024 • Ivy Liu As brands grow more comfortable in the gaming space, they’re handing the reins over to […]
A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification
Publishers affiliated with the trade organization the Brand Safety Institute (BSI) are lobbying leading measurement firms to better help them understand how such platforms flag […]