InterContinental Hotels Group PLC (IHG) acquired the Ruby brand and related intellectual property for an initial purchase consideration of €110.5 million (~$116 million) from Ruby […]
Tag: brand
Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
By Krystal Scanlon • February 5, 2025 • Ivy Liu This article is part of a new series in which Digiday challenges industry assumptions and […]
D8 develops new brand world for Edinburgh Gin
The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, […]
Brand Chief ‘Will Fight’ To Bring New Renault Twingo To The UK
Doubts have been raised over whether the Twingo’s EV revival will be sold in RHD markets, but it’s looking positive Renault Twingo prototype – front […]
A Brand New Ford Escort Mk1 Will Be Here On 12 December
Earlier this year, we learned that a company called Boreham Motorworks was to recreate both the Ford RS200 and the Mk1 Escort, each with the […]
Sauce brand Rao’s, under Campbell’s, makes a play for a national audience with a beefed-up budget
By Kimeko McCoy • November 15, 2024 • Ivy Liu It has been just over six months since Campbell’s officially acquired Sovos Brands, Inc., bringing […]
Audi Is Launching A New Brand Called… AUDI
A few months ago, reports emerged that Audi could launch cars in the Chinese market without its famous four-ringed logo. Those reports have turned out […]
How This Cult Brand Won the Beauty Business
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Nike’s move to brand thinking over quick wins shows boardrooms are relearning patience
By Sam Bradley and Seb Joseph • October 4, 2024 • Ivy Liu CMOs eager for a bigger seat at the boardroom table might finally […]
How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign
By Alexander Lee • October 3, 2024 • Ivy Liu Instead of hiring an agency to manage its latest ad campaign, the whiskey brand Four […]