By Gabriela Barkho • January 15, 2025 • Ivy Liu This story was originally published by sister site, Modern Retail. Last July, the period care […]
Tag: brands
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
Few creators have been able to export their star power beyond the walled gardens of the social internet. And although the influencer sector hasn’t wanted […]
The case for and against brands changing how they market to men after recent election results
This year’s presidential election could provide a reality check — or a red herring — for marketers. Young men overwhelmingly backed president-elect Donald Trump earlier […]
Brands are reinventing performance marketing for a flattened funnel
Sponsored by PubMatic • November 20, 2024 • Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of the digital advertising ecosystem, today’s […]
Brands prepare for more shoppers to buy from their phones this holiday season
By Melissa Daniels • November 13, 2024 • Ivy Liu This story originally published on sister site, Modern Retail. With roughly seven in 10 Therabody […]
Eco-friendly brands are combatting ‘green fatigue’ by focusing more on product efficacy in marketing
By Melissa Daniels • November 8, 2024 • Ivy Liu This story was originally published on sister site, Modern Retail. Companies shouting their eco-friendly credentials […]
Should brands be so online? Nutter Butter’s extreme social persona speaks to changing brand dynamics
By Kimeko McCoy • November 8, 2024 • Ivy Liu Brands used to carefully curate their social media pages, presenting overly polished content and professionalism. […]
How brands are increasing trust and CTR by advertising in news publications
Sponsored by The Washington Post • October 16, 2024 • Jana Meron, vp of revenue operations and data, The Washington Post In 2023, more than […]
Brands are cautious about Google and Meta’s generative AI holiday ad push
By Mitchell Parton • October 11, 2024 • Ivy Liu This story was first published on sister site, Modern Retail. Major advertising platforms are pushing […]
Many Brands Risk Being Left Behind By Overlooking These Critical Advertising Steps
Opinions expressed by Entrepreneur contributors are their own. The landscape of ad spending has changed significantly in recent years. We have seen a major shift […]