By Cale Guthrie Weissman • October 2, 2024 • Ivy Liu This story was first published on Digiday sibling ModernRetail As retail media grows in […]
Tag: brands
New brands burst into celebrity influencer space
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How brands are leveraging holistic video to drive full-funnel performance
In today’s dynamic media landscape, marketers have more opportunities than ever to engage audiences across a variety of platforms, including streaming TV services, online video […]
NEXT Brands and Beef-a-Roo Announce Major Expansion for Second Half of 2024
Midwestern Favorite Plans to Extend Brand’s Presence Nationwide with New Locations Planned for Kansas, Arizona, Michigan, and Tennessee The post NEXT Brands and Beef-a-Roo Announce […]
Car brands from BMW to Volkswagen lean into in-car gaming
By Alexander Lee • August 29, 2024 • With a potential slowdown in car sales on the horizon — and as drivers’ eyeballs move from roads […]
How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024
By Alexander Lee • August 22, 2024 • Ivy Liu Roblox has quietly become one of the biggest games in the world, with nearly 400 […]
Here’s how brands are approaching the Paralympic Games
Though the Olympic Games came to a close Friday, for some brand sponsors the real party doesn’t get started until the end of the month, […]
These 27 brands are sponsoring the 2024 Esports World Cup
Earlier this week, the Inaugural 2024 Esports World Cup took the global stage. The mega event taking place in Saudi Arabia features tournaments for 22 […]
How brands are addressing the content landfill problem
Sponsored by CreativeX • June 13, 2024 • Mark Piesanen, Chief Revenue Officer, CreativeX Brands spend months — years, even — investing in brilliant creative […]
AI Briefing: How top brands are saving more time and money with generative AI
By Marty Swant • June 10, 2024 • Ivy Liu With New York City full of chatter about AI during last week’s “Tech Week 2024,” […]