When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage influencer marketing are, naturally, chomping […]
Tag: creators
How creators use automation tools to deliver authentic, monetizable content
Creators — and the brands they work with — are navigating a complex landscape. Social media platforms are flooded with content and creators, while constant […]
Athlete creators have become must-have partners for brands at March Madness
By Sam Bradley • March 27, 2025 • Ivy Liu The injection of college sports creators into the U.S. influencer economy has permanently altered the […]
How Substack creators are pooling audiences with live video co-hosting
Creators are utilizing Substack’s live video co-hosting features to grow their audiences — and their subscriber counts. It’s been one month since Substack enabled video […]
Creators and influencers on edge about Meta’s reported Reels spin-off
By Alexander Lee • March 11, 2025 • Ivy Liu Meta’s plan to potentially spin Instagram Reels into a standalone video app has sparked excitement […]
Dance creators believe YouTube left them behind amid its Shorts push
By Alexander Lee • March 5, 2025 • Ivy Liu YouTube’s short-form video push has created new opportunities for dance creators to make money on […]
Why creators see Twitch’s monetization and moderation updates as the latest salvo in the livestreaming wars
By Alexander Lee • March 4, 2025 • Ivy Liu Twitch is expanding its monetization and moderation tools, and creators see the move as an attempt […]
As more creators expand to episodic content, studios want to repurpose and syndicate their shows
Not every creator will end up with a media empire like Mr. Beast’s and score a lucrative streaming deal — but maybe they don’t have […]
How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals
By Antoinette Siu • February 3, 2025 • Ivy Liu Marketers are integrating creators into their Super Bowl plans not just during the Big Game […]
Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown
By Alexander Lee and Antoinette Siu • January 24, 2025 • Ivy Liu When TikTok went down over the weekend, so did its sister app […]