In advertising circles, a quiet theory has been gaining traction: The Trade Desk, it’s said, isn’t exactly enamored with curation — a targeting strategy that […]
Tag: curation
The curation conundrum: separating fact from fiction in ad tech’s latest obsession
Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so. But don’t worry about separating the wheat from the […]
WTF is ad tech curation?
After several years of fits and starts, curation in ad tech is finally having its moment in the spotlight. But here’s the catch: Google’s take […]