By Kimeko McCoy • November 19, 2024 • Subscribe: Apple Podcasts • Spotify Since the U.S. presidential election was called, the advertising industry has been […]
Tag: Digiday
Digiday editors discuss how publishers are navigating Trump ripple effects
By Digiday Editors • November 12, 2024 • Subscribe: Apple Podcasts • Spotify It’s been roughly a week since Donald Trump was voted into his […]
Digiday+ Research: Subscriptions poised to make a comeback as publishers sort out revenue priorities for 2025
By Julia Tabisz • November 11, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
At the Digiday Publishing Summit Europe, publishers move away from trend chasing
This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → The frantic era of publishers jumping on every […]
Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?
By Julia Tabisz • October 14, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report
By Julia Tabisz • October 9, 2024 • Ivy Liu This is a digest version of Digiday+ Research’s Media Agency Report 2024: The state and […]
Digiday+ Research: How food and beverage startups are leveraging pop-ups for product marketing
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More […]
Digiday+ Research: How social platforms stack up for publishers
By Julia Tabisz • September 10, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Digiday+ Research: Pinterest surpasses X when it comes to brands’ usage of UGC-focused social platforms
The cases for and against the CMO role The answer depends on your vantage point. Gap is bringing back the CMO role after a two-year […]
Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential
By Julia Tabisz • July 10, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]