By Antoinette Siu • November 13, 2024 • Coming out of a presidential election blackout period in the U.S., many marketers expect to see increases […]
Tag: Influencer
15 Ways To Use LinkedIn for Influencer Marketing
“Where are you finding success in using LinkedIn as an influencer marketing platform, and what does future does LinkedIn as a platform hold for influencers?” […]
As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
As influencer marketing continues to grow up, taking in more marketing dollars, smaller influencers are asking for a bigger piece of the pie — sometimes […]
Influencer marketing firm Captiv8 looks to grow social commerce with brand storefront offering
By Antoinette Siu • June 21, 2024 • Influencer marketing firm Captiv8 this week launched a brand storefront offering to expand creator commerce opportunities beyond […]
Influencer Marketing on a budget: A playbook for small-business success
According to the Digital Marketing Institute, 49% of consumers rely on influencer recommendations before they buy, and a further 40% of consumers revealed they’ve purchased […]