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Technology

Marketers remain cautious about investing in Snapchat amid TikTok uncertainty

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February 5, 2025
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By Antoinette Siu • February 5, 2025 • Ivy Liu Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen […]

Business

Data literacy for marketers: What you need to know

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January 31, 2025
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Bad gateway Error code 502 Visit cloudflare.com for more information. 2025-01-31 19:20:46 UTC You Browser Working Ashburn Cloudflare Working martech.org Host Error What happened? The […]

Technology

Marketers are rewriting the brand safety playbook for content creators in 2025

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January 28, 2025
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By Alexander Lee • January 28, 2025 • Ivy Liu As content creators continue to accrue fame and influence, marketers have learned that they are […]

Technology

Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures

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January 24, 2025
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By Antoinette Siu • January 24, 2025 • Ivy Liu The cloud of TikTok’s uncertain future is still lingering. Some marketers are forging ahead on […]

Technology

What marketers need to know about Zepeto, the Korean metaverse platform

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January 21, 2025
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By Alexander Lee • January 21, 2025 • Ivy Liu As virtual-world platforms such as Roblox and Fortnite attract the lion’s share of both users […]

Technology

Marketers question TikTok ban refunds ahead of Supreme Court debate

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January 10, 2025
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Ivy Liu TikTok’s ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist in a […]

Technology

Marketers balance creepiness and realism as more AI-generated avatars come online

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December 26, 2024
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By Antoinette Siu • December 26, 2024 • Ivy Liu AI-generated avatars are further blurring the lines of reality as more life-like characters and animations […]