We’re all familiar with user-generated content all over social media by now — but what about employee-generated content? Five B2B brands told Digiday that they […]
Tag: Marketers
How marketers at FX, Paramount and Criterion feel about experiential at SXSW
By Kristina Monllos • March 13, 2025 • Ivy Liu Digiday is at SXSW giving you the latest industry news out of the festival at […]
Marketers remain cautious about investing in Snapchat amid TikTok uncertainty
By Antoinette Siu • February 5, 2025 • Ivy Liu Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen […]
Data literacy for marketers: What you need to know
Bad gateway Error code 502 Visit cloudflare.com for more information. 2025-01-31 19:20:46 UTC You Browser Working Ashburn Cloudflare Working martech.org Host Error What happened? The […]
Marketers are rewriting the brand safety playbook for content creators in 2025
By Alexander Lee • January 28, 2025 • Ivy Liu As content creators continue to accrue fame and influence, marketers have learned that they are […]
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
By Antoinette Siu • January 24, 2025 • Ivy Liu The cloud of TikTok’s uncertain future is still lingering. Some marketers are forging ahead on […]
What marketers need to know about Zepeto, the Korean metaverse platform
By Alexander Lee • January 21, 2025 • Ivy Liu As virtual-world platforms such as Roblox and Fortnite attract the lion’s share of both users […]
Marketers question TikTok ban refunds ahead of Supreme Court debate
Ivy Liu TikTok’s ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist in a […]
Marketers balance creepiness and realism as more AI-generated avatars come online
By Antoinette Siu • December 26, 2024 • Ivy Liu AI-generated avatars are further blurring the lines of reality as more life-like characters and animations […]
Marketers may become part of the culture war — even if they didn’t intend to be
By Kristina Monllos • December 23, 2024 • Ivy Liu The polarization of the country has been in sharp focus for some time, especially the […]