There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap was significantly wider than they’d […]
Tag: Marketers
Should marketers ask harder questions of their brand safety and ad verification partners?
Marketers are starting to pay closer attention to the inner workings of ad verification companies. In the past two years, this scrutiny has intensified, driven […]
Marketers should make time for time management
Bad gateway Error code 502 Visit cloudflare.com for more information. 2024-10-24 16:24:47 UTC You Browser Working Ashburn Cloudflare Working martech.org Host Error What happened? The […]
Marketers are not won over by new AI-powered search tools
By Kimeko McCoy • October 16, 2024 • Ivy Liu The conversation around search advertising has reached a new fever pitch thanks to recently launched […]
Why marketers are looking to these key trends to inform their holiday campaign planning
Sponsored by Experian • September 24, 2024 • Jeremy Meade, vice president of data product management, Experian This holiday shopping season, marketers will look to […]
Here’s what marketers need to know about Roblox Developers Conference 2024
By Alexander Lee • September 10, 2024 • Ivy Liu At this year’s Roblox Developers Conference, the platform’s burgeoning romance with brands and advertisers was […]
Uh oh, Elon: Half of European marketers plan to cut spending on X ads
The advertising exodus from X is set to accelerate. In 2025, almost half of marketers in Europe and North America plan to cut their spending […]
Email marketers sharpen deliverability tactics at MailCon
Bad gateway The web server reported a bad gateway error. Ray ID: 8b36bc667c85576a Your IP address: 208.113.188.102 Error reference number: 502 Cloudflare Location: Ashburn Read […]
Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets
Cryptocurrency brands have begun to slowly increase their marketing activity in recent months. But the level of spending from the sector is still far off […]
LinkedIn eyes B2C marketers as it looks to increase ad dollars
By Krystal Scanlon • June 18, 2024 • Ivy Liu Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival […]