By Alexander Lee • January 28, 2025 • Ivy Liu As content creators continue to accrue fame and influence, marketers have learned that they are […]
Tag: Marketers
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
By Antoinette Siu • January 24, 2025 • Ivy Liu The cloud of TikTok’s uncertain future is still lingering. Some marketers are forging ahead on […]
What marketers need to know about Zepeto, the Korean metaverse platform
By Alexander Lee • January 21, 2025 • Ivy Liu As virtual-world platforms such as Roblox and Fortnite attract the lion’s share of both users […]
Marketers question TikTok ban refunds ahead of Supreme Court debate
Ivy Liu TikTok’s ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist in a […]
Marketers balance creepiness and realism as more AI-generated avatars come online
By Antoinette Siu • December 26, 2024 • Ivy Liu AI-generated avatars are further blurring the lines of reality as more life-like characters and animations […]
Marketers may become part of the culture war — even if they didn’t intend to be
By Kristina Monllos • December 23, 2024 • Ivy Liu The polarization of the country has been in sharp focus for some time, especially the […]
Marketers have a new audience to worry about — large language models
Modern marketers know that any new work they put out into the world in service of their brand might be encountered by many different audiences. […]
Marketers are innovating by using AI agents to integrate data interpretation with instant execution
Sponsored by Zeta Global • December 19, 2024 • Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While […]
Programmatic marketers sound off on impact of AI-driven ad buys
By Tim Peterson • December 5, 2024 • Ivy Liu When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally […]
Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
By Sam Bradley • November 27, 2024 • Ivy Liu For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity […]