By Tim Peterson • December 5, 2024 • Ivy Liu When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally […]
Tag: Marketers
Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
By Sam Bradley • November 27, 2024 • Ivy Liu For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity […]
Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap was significantly wider than they’d […]
Should marketers ask harder questions of their brand safety and ad verification partners?
Marketers are starting to pay closer attention to the inner workings of ad verification companies. In the past two years, this scrutiny has intensified, driven […]
Marketers should make time for time management
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Marketers are not won over by new AI-powered search tools
By Kimeko McCoy • October 16, 2024 • Ivy Liu The conversation around search advertising has reached a new fever pitch thanks to recently launched […]
Why marketers are looking to these key trends to inform their holiday campaign planning
Sponsored by Experian • September 24, 2024 • Jeremy Meade, vice president of data product management, Experian This holiday shopping season, marketers will look to […]
Here’s what marketers need to know about Roblox Developers Conference 2024
By Alexander Lee • September 10, 2024 • Ivy Liu At this year’s Roblox Developers Conference, the platform’s burgeoning romance with brands and advertisers was […]
Uh oh, Elon: Half of European marketers plan to cut spending on X ads
The advertising exodus from X is set to accelerate. In 2025, almost half of marketers in Europe and North America plan to cut their spending […]
Email marketers sharpen deliverability tactics at MailCon
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