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Technology

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

newsflashtom
May 28, 2025
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This article is part of a special research series on where CMOs are investing. More from the series → This is the third installment in […]

Technology

How marketers, creators vet influencer agencies as the creator economy continues to expand

newsflashtom
April 24, 2025
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When major marketers like Unilever are saying they’re dramatically increasing their ad spending on influencer marketing, the agencies who manage influencer marketing are, naturally, chomping […]

Technology

Some B2B marketers are banking on their own employees to create content for their brands

newsflashtom
March 27, 2025
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We’re all familiar with user-generated content all over social media by now — but what about employee-generated content? Five B2B brands told Digiday that they […]

Technology

How marketers at FX, Paramount and Criterion feel about experiential at SXSW

newsflashtom
March 13, 2025
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By Kristina Monllos • March 13, 2025 • Ivy Liu Digiday is at SXSW giving you the latest industry news out of the festival at […]

Technology

Marketers remain cautious about investing in Snapchat amid TikTok uncertainty

newsflashtom
February 5, 2025
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By Antoinette Siu • February 5, 2025 • Ivy Liu Snapchat is vying for ad dollars dedicated to creators, touting monetization tools and its Gen […]

Business

Data literacy for marketers: What you need to know

newsflashtom
January 31, 2025
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Bad gateway Error code 502 Visit cloudflare.com for more information. 2025-01-31 19:20:46 UTC You Browser Working Ashburn Cloudflare Working martech.org Host Error What happened? The […]