By Antoinette Siu • December 26, 2024 • Ivy Liu AI-generated avatars are further blurring the lines of reality as more life-like characters and animations […]
Tag: Marketers
Marketers may become part of the culture war — even if they didn’t intend to be
By Kristina Monllos • December 23, 2024 • Ivy Liu The polarization of the country has been in sharp focus for some time, especially the […]
Marketers have a new audience to worry about — large language models
Modern marketers know that any new work they put out into the world in service of their brand might be encountered by many different audiences. […]
Marketers are innovating by using AI agents to integrate data interpretation with instant execution
Sponsored by Zeta Global • December 19, 2024 • Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While […]
Programmatic marketers sound off on impact of AI-driven ad buys
By Tim Peterson • December 5, 2024 • Ivy Liu When it comes to artificial intelligence technologies affecting the ad industry, programmatic marketers would naturally […]
Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
By Sam Bradley • November 27, 2024 • Ivy Liu For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity […]
Creatives urge marketers to resist swing toward ‘conservative’ post-election ad messaging
There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap was significantly wider than they’d […]
Should marketers ask harder questions of their brand safety and ad verification partners?
Marketers are starting to pay closer attention to the inner workings of ad verification companies. In the past two years, this scrutiny has intensified, driven […]
Marketers should make time for time management
Bad gateway Error code 502 Visit cloudflare.com for more information. 2024-10-24 16:24:47 UTC You Browser Working Ashburn Cloudflare Working martech.org Host Error What happened? The […]
Marketers are not won over by new AI-powered search tools
By Kimeko McCoy • October 16, 2024 • Ivy Liu The conversation around search advertising has reached a new fever pitch thanks to recently launched […]