This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Improving media mix […]
Tag: Marketing
Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
Mobile marketing with RCS: What you need to know
Bad gateway Error code 502 Visit cloudflare.com for more information. 2025-01-31 19:20:51 UTC You Browser Working Ashburn Cloudflare Working martech.org Host Error What happened? The […]
Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
Marketing Briefing: As corporate America fosters a closer relationship with Trump, marketing will remain neutral
By Kristina Monllos • January 21, 2025 • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over […]
Marketing Briefing: What happens to marketers when the cultural ‘cheat code’ of TikTok is gone?
By Kristina Monllos • January 14, 2025 • This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every […]
AI in 2025: Five trends for marketing, media, enterprise and e-commerce
This article is part of a series exploring trends in marketing, media and media buying for 2025. More from the series → After another year […]
Marketing Briefing: What will the some of the major marketing trends of 2025 be?
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
Marketing Briefing: Why marketers aren’t focused solely on ‘use it or lose it’ spending in Q4 anymore
By Kristina Monllos • December 3, 2024 • This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every […]