This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
Tag: Marketing
Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle
By Kristina Monllos • August 27, 2024 • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over […]
Restaurant Marketing Ideas for September
As summer gives way to fall, many families find that their busier schedules just don’t allow for dining out on a regular basis. But September […]
Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
Marketing Briefing: How marketers are trying to balance performance and storytelling to build the modern ‘evergreen’ brand
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the […]
Marketing Briefing: Why Google’s cookie deprecation cessation has CMOs focused on consumers who will ‘protect their privacy’
By Kristina Monllos • July 30, 2024 • This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every […]
AI Marketing vs. Human Expertise: Who Wins the Battle and Who Wins the War?
Opinions expressed by Entrepreneur contributors are their own. Uncover the truth about AI in marketing and why it’s a ticking time bomb for unprepared businesses! […]
As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
As influencer marketing continues to grow up, taking in more marketing dollars, smaller influencers are asking for a bigger piece of the pie — sometimes […]
Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
The Olympic Games is undeniably a major brand marketer moment. And lately, marketers have been eyeing everything from women’s sports to Formula One races as […]
Marketing Briefing: How the Democratic presidential election upheaval will impact the political ad market
By Kristina Monllos • July 23, 2024 • Ivy Liu This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over […]