By Ronan Shields • January 2, 2025 • Ivy Liu Omnicom’s proposed acquisition of IPG, announced last month, would make it the world’s largest agency-holding […]
Tag: Omnicom’s
Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
By Michael Bürgi • June 19, 2024 • Ivy Liu Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival […]
Omnicom’s Cannes strategy starts with purchase-path research showing just how much has changed
By Michael Bürgi • June 14, 2024 • Ivy Liu Omnicom, never known for being shy about commandeering attention away from bigger matters, plans to […]