By Julia Tabisz • February 14, 2025 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Tag: Research
Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong
By Julia Tabisz • February 6, 2025 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Research: How Boards Can Increase CEO Accountability
Kenishirotie/Getty Images CEOs are seldom dismissed when the company they lead underperforms, in part because they wield considerable power over the board. So how can […]
Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers
By Julia Tabisz • January 24, 2025 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Research: Incivility at Work Silences Everyone, But Especially Women
MirageC/Getty Images Incivility at work isn’t good for anyone. But while both men and women are less likely to speak up in uncivil environments, women […]
Digiday+ Research: Publishers’ feelings about the media industry are shaky, but they’re still optimistic for 2025
By Julia Tabisz • January 21, 2025 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Digiday+ Research: More than half of publishers reported revenue increases in 2024
By Julia Tabisz • January 14, 2025 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Digiday+ Research: Marketers reflect on what they consider a successful 2024
By Julia Tabisz • December 18, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Digiday+ Research: The state of social media marketing (spoiler: Instagram came out on top in 2024)
By Julia Tabisz • December 6, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Research: How “Buy Now, Pay Later” Is Changing Consumer Spending
A study of 275,000 customers found that the option to pay in installments increased revenue — but was used most by financially constrained shoppers. November […]