By Julia Tabisz • September 10, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Tag: Research
Digiday+ Research: Pinterest surpasses X when it comes to brands’ usage of UGC-focused social platforms
The cases for and against the CMO role The answer depends on your vantage point. Gap is bringing back the CMO role after a two-year […]
Research: Why Inclusive Hiring Must Include Refugees
Six ways companies of any size can engage this overlooked talent pool. August 27, 2024 Pete Starman/Getty Images Post Post Share Annotate Save Get PDF […]
Research: Consumers Spend Loyalty Points and Cash Differently
HBR Staff/Jonathan Kitchen/Getty Images
Research: Highlighting Minority-Owned Businesses Can Boost Sales
Tony Anderson/Getty Images
Research: How Passion Can Backfire at Work
And how managers should handle this double-edged sword. July 24, 2024 fotodelux/Getty Images Post Post Share Annotate Save Print New! HBR Learning Ethics at Work […]
Digiday+ Research: Marketers ramp up their TV ad spend, with Amazon holding growth potential
By Julia Tabisz • July 10, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics
By Catherine Wolf • July 4, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Digiday+ Research: Are cookie concerns, MFAs holding back publishers’ digital revenue?
By Julia Tabisz • July 2, 2024 • Ivy Liu This research is based on unique data collected from our proprietary audience of publisher, agency, […]
Research: Speed Matters When Companies Respond to Social Issues
An analysis of Instagram posts by Fortune 500 companies after George Floyd’s murder found that customers were skeptical of those who waited too long to […]