By Alexander Lee • February 7, 2025 • Ivy Liu As Roblox continues to grow, in-game item designers and world builders are cashing in — and […]
Tag: Roblox
Roblox is starting to take programmatic advertising more seriously
After a gradual start in 2024, Roblox’s programmatic business is finally gaining steam. At the moment, Roblox is hiring for eight advertising roles across the […]
Roblox CEO hopes users capture a tenth of global gaming revenue on the path to a billion players
Dave Baszucki, CEO of Roblox, said his company’s goal is to reach 10% of the global gaming market’s revenue and a billion daily active users. […]
Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
By Alexander Lee • July 10, 2024 • Ivy Liu Fortnite and Roblox are thriving by riding the coattails of the very social platforms they […]
How Fortnite and Roblox are becoming marketing tools for the music industry
By Alexander Lee • June 28, 2024 • Ivy Liu As platforms such as Fortnite and Roblox become full-service platforms for digital life, the music […]