Topline President Donald Trump’s latest tariff rollout is expected to result in higher prices for American consumers, a new Yale University analysis found Wednesday, projecting […]
Tag: tariff
Investors eye tariff deadline as US stocks rally
Investors eye tariff deadline as US stocks rallyRead More
How Much Will the iPhone 17 Cost? Tariff Math Pushes It Over $4,000
For a brief moment, it looked like a federal trade court would halt President Donald Trump’s Liberation Day tariffs, leaving everyone to wonder what that […]
Longer-term tariff predictions have proven too tough for these footwear and clothing companies. It’s derailing their stocks.
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The EU can solve the tariff showdown ‘very quickly’ by spending an extra $56 billion on American products
EU Trade Commissioner Maros Sefcovic has been leading negotiations with the U.S. administration and said that “certain progress” had been made but the EU would […]
Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
By Sam Bradley and Krystal Scanlon • April 21, 2025 • Ivy Liu When times get tough, some advertisers look to performance channels to see […]
How Trump’s tariff pause unfolded as two rivals joined forces to outsmart Navarro
How Trump’s tariff pause unfolded as two rivals joined forces to outsmart NavarroRead More
Tariff saga creates a meme war on social media, making it difficult for brands to ‘control the message’
By Antoinette Siu • April 18, 2025 • Ivy Liu As the trade war escalates, narratives about how brands’ goods are made, the factories that […]
Tariff Angst Hammers the Dollar and Boosts Gold to a Record High
The dollar index (DXY00 ) Wednesday fell by -0.92%. The dollar was under pressure Wednesday as the tit-for-tat trade war with China erodes confidence in […]
Amid tariff upheaval, marketers look to AI solutions to eke out creative gains
With brand budgets under pressure, marketers are reaching for every lever they can pull to make their campaigns more efficient. One area that’s often overlooked? […]