In TikTok’s search to attract more SMBs, it’s turning to automation. That journey started off with automating how ads are bought, but now the platform […]
Tag: TikTok
TikTok looks to turn search queries into ad dollars with keyword targeting tool
By Krystal Scanlon • September 24, 2024 • Ivy Liu After months of will-they-won’t-they, TikTok is finally getting serious about turning user searches into ad […]
TikTok faces a skeptical panel of judges in its existential fight against the US government
TikTok — an app used to by 170 million Americans — now has its future resting in the hands of three judges. The company fought for its […]
TikTok is finally rolling out group chats for up to 32 people
TikTok is rolling out some direct message updates, including “highly requested” group chats. Owner ByteDance notes that group chats aren’t available everywhere just yet, but […]
TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage
By Antoinette Siu • August 12, 2024 • Ivy Liu Social platforms from TikTok to Snap are developing closer relationships with influencer agencies, providing perks […]
Why YouTube and TikTok creators aren’t going all-in on AI-generated videos
By Tim Peterson • July 30, 2024 • Ivy Liu Making videos can be a lot of work, making the idea of outsourcing that labor […]
DOJ says TikTok collected users’ views on issues like abortion, gun control and religion
The Department of Justice on Friday night asked a federal court to reject TikTok’s bid to have the law that could ban it overturned, citing […]
Snap eyes growth as TikTok faces uncertain future in the U.S.
By Kimeko McCoy • May 23, 2024 • Ivy Liu TikTok’s uncertain future in the U.S. could be a win for Snap, especially as the […]